There is no doubt that marketing your online personal training business can be a daunting task. However, with the right strategies and tactics, you can make it a success.

This blog article will share some tips to help market online personal training websites.

1/ Understand Your Target Audience

Before you can market your fitness business, you need to understand who you’re targeting. Start by asking yourself these 3 questions:

  1. Are you targeting people who are already fitness enthusiasts or just starting out?
  2. Are you targeting people with a clear goal, e.g. build muscle, lose weight or train for a particular sport?
  3. Are you targeting a specific demographic, e.g. males, over 50s, injury rehabilitations etc.?

Once you know your target audience, you can start marketing to them in the most effective way possible.

Pro Tip: Create a persona of your ideal client, which will help you create a hyper-targeted marketing plan.

2/ Create Effective Ads

Social media ads are one of the most effective ways to reach your target audience. Everyone in the world has a social media account, more specifically, a Facebook and Instagram account.

Use it to target people in your local area who are looking to lose weight or by a certain age.

Just remember to make sure your ads are relevant to your target audience and that they are well-designed.

3/ Get Social

Social media is a great way to market your online fitness business. Not only can you reach a large audience quickly, but you can build relationships with these audiences.

Stronger relationships = more clients

Pro Tip: Post the following content ideas as often as you can:

  • Client transformations
  • Workout tips
  • Nutrition tips
  • Information about your services
  • Promote your online fitness website

Pro Tip: Make sure you show off your unique personality. This will help you build trust with your followers.

4/ Try Blogging

Blogging, also known as content marketing, is a powerful marketing activity that can skyrocket your personal training leads (if done correctly).

Consistently blog on topics such as:

  1. Workouts
  2. Fitness tips
  3. Nutritional advice

This will help you place higher on search sites such as Google.

Pro Tip: The higher you place on Google, the more organic traffic you’ll get, leading to more clients.

Conclusion: Tips To Help With Marketing Online Personal Training Websites

Marketing your online personal training business can be challenging. Still, with the right strategies and tactics, it can be a success.

Are you looking for specialist marketing help?

  • We can help you:
    Create a powerful brand identity
  • Drive awareness to your website using content marketing, social media ads and more.

It’s easy and free to get started. Simply email hello@pulsefitmarketing.com or schedule a free fitness marketing discovery call.

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