MST SYSTEMS

MST Systems is a company that specialises in providing coaching and educational resources for Strongman training. Founded by Shane Jerman, who has over a decade of experience in the field, including holding world records and competing globally, MST Systems was established in 2016 to address a gap in Strongman coaching. The company applies strength and conditioning methods to help athletes improve in the sport of Strongman. The services offered by MST Systems include fully bespoke and personalised training programmes that are scientifically backed and supported. These programmes are designed to help athletes achieve their goals in Strongman competitions and beyond. Athletes from all over the world have achieved significant accomplishments with the help of MST Systems.

MST Systems approached PulseFit Marketing with a vision to elevate their brand and communicate their core values effectively to their target audience. They wanted to refresh their brand identity to reflect their expertise, modernise their digital presence with a new website, and create apparel designs that resonate with their core community. The goal was to create a bold, cohesive look that would make MST Systems instantly recognisable and elevate its positioning within the fitness industry.

We focused on developing a strong visual and strategic foundation for MST Systems, ensuring the brand would resonate with strongman training enthusiasts. The rebrand strategy included:

• Brand Strategy: We developed a brand strategy that emphasised MST Systems’ core values of strength, community, and performance. The goal was to align their messaging and visuals to communicate expertise and reliability effectively.

• Brand Identity Update: The new brand identity was crafted to be bold, modern, and impactful. We incorporated strong typography, a dynamic colour palette, and an emblematic logo that speaks to strength and resilience, ensuring the brand stands out in the crowded fitness market.

• Website Redesign: We redesigned the MST Systems website with a user-centric approach, focusing on easy navigation, clear CTAs, and showcasing their services and success stories prominently. The site was built to reflect the new brand look and feel while delivering a seamless user experience that converts visitors into loyal customers.

• Clothing and Apparel Design: We extended the brand identity into clothing and apparel, creating designs that athletes would be proud to wear both inside and outside the gym. The apparel line represents the strength and energy of the MST Systems community, further enhancing brand visibility.

The rebrand positioned MST Systems as a modern, authoritative figure in the strongman training industry. The updated brand identity and website not only refreshed their look but also streamlined the user experience, resulting in increased engagement and conversions. The new apparel line became an instant hit with their community, strengthening brand loyalty. Overall, the comprehensive rebrand aligned MST Systems with their mission and laid the foundation for continued growth.