High-Performance Gym Ads Playbook
GYM-ADS-PLAYBOOK
£0.00
MASTER PAID SOCIAL ADS TO FILL YOUR GYM
A Complete System to Acquire Cash-Positive Members on Demand
Stop throwing money at ads that drain your bank account. This 11-part playbook gives you battle-tested templates, scripts, and frameworks to create ads that pay for themselves from day one—turning £1 in ad spend into £3-£10 in ROAs.
Information
Distilled from 200+ successful gym advertising campaigns, this playbook provides everything you need to launch profitable fitness ads in the next 7 days—from audience targeting to nurture sequences that convert 60-80% of consultations.
What's Inside
COMPLETE GYM ADS SYSTEM:
- Introduction: The fastest path to a packed gym without burning cash
- Audience Definition & Targeting: Exact Facebook settings for hyper-local gym ads that convert
- Front-End Offer Deep-Dive: The £499 "refundable deposit" challenge blueprint that funds its own acquisition
- Ad Copy & Creative Examples: Plug-and-play headlines, body copy, and 15-second video scripts
- Funnel Architecture & Page Copy: Landing page wireframes and thank-you page templates
- 15-Touch Nurture Sequence Templates: The exact SMS, email, and call scripts to book 70%+ of leads
- Tracking & Optimisation Worksheets: KPI dashboards and A/B test trackers with industry benchmarks
- Scaling & Budgeting Framework: When and how to double your ad spend profitably
- Retargeting Campaign Blueprints: Turn fence-sitters and abandoners into paying clients
- Policy & Compliance Checklist: Navigate Facebook's strict fitness ad rules without getting banned
- Resource Appendix: Recommended tools for landing pages, CRMs, calendars, and analytics
Every component is copy-paste ready—just insert your gym's details and launch your campaign.
Who Is This For?
THIS PLAYBOOK IS PERFECT FOR:
- Gym owners frustrated by low-quality leads and wasted ad spend
- Fitness marketers responsible for membership acquisition
- Studio managers struggling to fill classes consistently
- CrossFit box owners competing in crowded local markets
- Personal trainers looking to scale beyond one-to-one clients
The Problem We Solve
MOST GYM ADS FAIL BECAUSE:
- Generic "Free Trial" offers attract price-shoppers who never convert
- Poor targeting wastes 60%+ of ad spend on the wrong audiences
- Weak follow-up lets hot leads go cold within hours
- Unclear funnel architecture creates conversion bottlenecks
- No system to measure what's working and scale it methodically
The High-Performance Gym Ads Playbook fixes this by giving you proven templates for every step—from irresistible offers and high-converting landing pages to the exact 15-touch sequence that turns leads into bookings.
FAQs
Q: Do I need technical Facebook Ads experience to use this?
A: No—the playbook includes step-by-step instructions for audience targeting and creative setup that even beginners can follow.
Q: What kind of ROI can I expect?
A: Most gyms using this system see a 3-10x return on ad spend from front-end offers alone—meaning every £100 in ad spend brings in £300-£1,000 in initial deposits.
Q: Will this work for my type of fitness business?
A: Yes! The playbook includes specific adaptations for CrossFit boxes, boutique studios, big-box gyms, and PT businesses.
Q: How long before I see results?
A: Most gyms start seeing qualified leads within 24-48 hours of launching ads. With the 15-touch nurture sequence, you'll typically convert your first leads within 3-5 days.
Q: What if I don't have time to implement this myself?
A: While the playbook is designed for DIY implementation, we offer our Growth Engine service for gyms who want us to build and manage their advertising campaigns.
Q: Does this include creative assets like images or videos?
A: The playbook provides detailed specifications and scripts for your creative assets, but you'll need to create the actual images and videos for your gym.