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The Three Leaf Foundation is a pioneering organisation at the intersection of health, fitness, wellness, and environmental conservation. Their mission is to foster sustainable health practices that benefit individuals and the planet, promoting a holistic approach to wellness that includes the health of our forests and natural environments.
The foundation sought to establish a brand identity that resonates with their mission of connecting personal well-being with environmental stewardship. They needed a brand that would encapsulate their dedication to health, fitness, and the natural world.
Inspired by the foundation's core values, the brand identity was conceptualised around the themes of growth, vitality, and balance. The design reflects the harmonious relationship between human health and the environment, using a palette of earthy tones and nature-inspired motifs to symbolise this connection.
